MBFWSL 2021: #TheNewLocal

Sri Lanka’s young creative talent are taking to social media this week supporting ‘The New Local’ vision launched by AOD. ‘The New Local’ carries a powerful message of optimism, hope with action and empowerment, calling creative talent to engage in strengthening Sri Lanka through creativity and entrepreneurship. The vision, which signifies refocusing the island’s exports from the SME sector to meet new markets using design, was taken on by Mercedes-Benz Fashion Week as its 2021 theme for Sri Lanka. MBFWSL will take place on 10th, 11th and 12th December at the Colombo Innovation Tower hosting three runway shows and an exhibition demonstrating Sri Lanka’s latest design-driven solutions for export.