Mercedes-Benz Fashion Week Sri Lanka 2020
22nd-24th October 2020
Mercedes-Benz Centre of Excellence
South Asia’s fashion business has a brand new address.
Sri Lanka—a melting pot of style, global aesthetics, regional heritages, new-age cultures and ancient philosophies that translate to radical ideas of sustainability and manufacturing in fashion. This is ‘innovation island’. The South Asian epicentre for fashion, design and all things creative. Being an island with a serendipitously central geographic position, Sri Lanka has always been a juncture of global currents.
For fashion, Innovation Island is a great fit. Because it’s a place always afresh with new ideas and so-now ways of doing things. It’s the home to a kind of style that belongs to no particular place, yet, has a strong identity fuelled by regional heritages, and the best of opinions and influences from all over the world. It’s a destination where travellers from all over the world gather to experience a growing affinity for resort and travel style. It’s fashion personifying island culture and its modern influences flying in from every direction.
At Mercedes-Benz Fashion Week Sri Lanka in 2019, ‘Innovation Island’ will take forward this vision connecting local businesses, brands and entrepreneurs to a powerful community of design, innovation and the kind of fashion that really means business.
Mercedes-Benz is a household name across the globe and is known as an icon of style. As part of its international brand philosophy, Mercedes-Benz supports fashion innovation all over the world. This is what is being brought over to Sri Lanka. With Mercedes-Benz’s massive, international fashion grid, local fashion becomes part of a global network that brings about recognition and opportunities that were inaccessible before.
The third edition of Sri Lanka's first international Fashion Week—Mercedes-Benz Fashion Week Sri Lanka is pepped to be the platform for showcasing the fashion & apparel industry of Sri Lanka & South Asia, while creating many international opportunities for local designers.